It started with leather in The Wild One. Then, Harley Davidson made a line of clothing to go along with membership in Harley Davidson consumer groups across the country. Yes, bikers dress a certain way. Whether it’s bandana, t-shirt, jeans and boots to leather chaps, motorcyclists have their own distinct style, and they are not timid about showing it off; and why should they be? Just as any other community, the fashion world when related to bikers has also changed.  Fashion has hit the biker community. Let’s look at some of the ways.

Motorcycle fashion has now hit the main stream fashion runways as it did in the past. First, Dior, Chanel, and Laura Pieralis copied biker style and sold them to the rich and famous. Now, couture for the fashion conscious motorcyclist has emerged. Witness Arlene The Biker Queen who has designed for Arlen Ness a series of some 40 different clothing pieces for bikers. Whereas before, motorcycle fashion was bought by the rich, it is now being bought into by the motorcyclists themselves.

Called the Arlen Ness Chopper Couture, Arlene is providing mostly female but also male bikers with fashion designed for their passion—motorcycles. It’s not protective gear, but rather high quality for when you attend the Oscars and Cannes Film Festivals and want to show off the fact that you are a biker. The Chopper Couture motorcycle fashion has been sold in North America since 1999, but has since reached the European shores. The design concept for the Arlen Ness Chopper Couture was to create a contemporary line of California Motorcycle inspired street couture for the stylish woman.

What is amazing about biker fashion, however, is that not only bikers are interested in wearing it. What used to be garb exclusive to bikers, has now spread to the masses. Everywhere we go we see motorcycle jackets, biker boots, or leather pants. ..and these are worn by non-riders! What is the appeal?

Prominent is the toughness one feels when donning motorcycle wear. That toughness has resulted from the image of the biker wearing leather since day one. Men in black leather jackets, leather pants, with high-cut boots embracing the pedal gives us the impression of invincibility. They portray themselves as not to be reckoned with, intimidating and kings of the road. Therefore, it is this persona that non-bikers love to put on when they don the couture of the biker.

Another aspect of the biker that the non-biker likes to take on when he wears his/her clothes is the sense of adventure intrinsic to a biker. Inside a person might be a closet bungee jumper, but outside dressed in biker’s clothes, he is a thrill-seeking adventurous motorcyclist.

Another reason why people want to dress like bikers is to communicate their individuality. Black boots and shiny leather is sure to capture attention over the casual docker/sporty look. You can evolve into a different person once you wear motorcycling gear and apparel. If you want a new identity, try wear motorcycle gear – see how you feel.

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